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 Sustainability Management/Social Contribution Activities |
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| Korean Air is seeking diverse methods to give back profits to society as a sincere corporate citizen. We are devoted to supporting global culture and art and hosting events where customers may participate and in human and material support upon occurrence of natural disasters and catastrophes in the global village including transporting relief goods and voluntary services. |
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 Support of Development of Culture/Art
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‘Ilwoo Space’ Photography/Art Gallery
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Opened ‘Ilwoo Space’ Photography/Art Gallery in August, 2010. |
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Located on the first floor of the company building in Seosomun, the gallery includes a 10m x 3.7m window so passers-by can see the displays from the street.
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Sponsors multi-media guide services in famous museums overseas. |
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By sponsoring a cutting-edge viewing equipment project for the British Museum in 2009, Russia’s State Hermitage Museum in 2008 and the Louvre Museum in France in 2007, Korean Air has accomplished introduction services for collections of art in the Korean language in world’s 3 best museums. |
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Through this, Koreans are able to appreciate the masterpieces of world-famous artists, guided in the Korean language through the latest PDA in the above museums. |
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By providing a Korean language service in world’s 3 best museums (the very first time for an Asian language), Korean Air has enhanced the prestige of the Korean language globally and was decorated by the Ministry of Culture and Tourism on 20th May 2008, for provision of a great opportunity to introduce the excellence of Korean culture to the world. |
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This is the first case in which a company has been decorated with an appreciation plaque from the Government for boosting the national prestige of the Korean language. Korean Air will continue to promote sponsorships of international cultural heritage so that the Korean people, no matter in which part of the world we may be, will feel pride and be touched. |
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We will endeavor to carry out the role of a messenger of culture through global messages or activities, allowing spectators from all round the globe more convenient and in-depth appreciation of international cultural heritage. |
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Introducing the beauty of Korean classical music to the world,
concluding MOU with The National Centre for Korean Traditional Performing Arts. |
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By concluding a business agreement with The National Centre for Korean Traditional Performing Arts in Nov, 2008, Korean Air became a messenger to introduce the beauty of Korean classical music to the world. |
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Through e-mail newsletters or homepage that are sent to overseas customers, we provide information about Korean classical music. Also by providing discounts on performances by The National Centre for Korean Traditional Performing Arts with sky pass card or airline tickets for Korean Air, Korean traditional music may be enjoyed more pleasantly and joyfully. |
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Established the nation’s first male speed skating team |
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In February, 2011, Korean Air organized a professional male speed skating team for the first time in Korea to contribute to the development of the nation’s winter sports. |
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Korean Air Jumbos |
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The Korean Air Volleyball Team, since its establishment in 1969, has been putting on dynamic shows with solid team spirit and power. Since its rebirth as the Korean Air Jumbos together with the launch of pro volleyball, it has restored the popularity of volleyball which was stagnant, by putting on great shows with great performances including advancing to the playoffs 3 years in a row and winning the KOVO cup in 2007 and is also contributing to promotion of Korean Air and is making a social contribution. |
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Korean Air Table Tennis Team |
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The Korean Air Table Tennis Team, since its establishment in 1973, has been cultivating outstanding players and achieved the Bronze Medal at the 2000 Sydney Olympics, Silver and Bronze Medals at the 2004 Athens Olympics and Bronze Medal at the 2008 Beijing Olympics, achieving medals for three consecutive Olympics. The team enhanced the national prestige and image of the company by achieving a Bronze Medal in the world table tennis championships in 2007 and 2009. And through winning in National Table Tennis Championships, Table Tennis Championship, Super League etc., it has positioned itself as the best local team and is playing a huge role in the enhancement of the company brand image. |
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‘Excellence Program |
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Korean Air operates an ‘Excellence Program’ sponsoring selected celebrities with excellent skills, who can contribute in enhancement of the prestige and pride of Korean people, in each field including sports, cultural arts, social service and academy. |
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Through the Excellence Program, players including Lee Seung Yeup (Baseball), Park Tae Hwan (Swimming), Shin Ji Ae (Golf), Na Sang Wook (Golf), and Kim Yeon A (Figure skating) are currently sponsored by Korean Air. |
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Korean Air actively supports potential champions in each field so that they can obtain outstanding performances of the best caliber possible, giving pride and hope to the nation. Through the Excellence Program, Korean Air will consistently discover and support potential talent and people who bring great honor to the country. |
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Building Habitat of Love Event |
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By partnering Korean Habitat since 2001 and participating in a Building Habitat of Love Event for the homeless, we are helping to build and donate houses. In Building Habitat of Love Event, 250 employees participated as volunteers and a donation of 600 million won, 42 international airline tickets and 9 houses nationwide in Asan, Daejeon, and Chuncheon was made. |
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1 Company 1 Village |
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Myeongdong-ri Village in Hongcheon-gun, Gangwon-do, where a sisterhood relationship has been set up through 1 company 1 village since 2004, consists of villagers who are mostly farmers and is famous as ‘an organic village’ that cultivates environmental-friendly farming methods. Service volunteers consisting of Korean Air employees and Aviation Medical Center staff, carry out medical checkups for the aged and volunteer works include removal of weeds in fields and maintenance work for village facilities. |
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Sky Love Bazaar |
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Sky Love Bazaar has been held every year since 2006 to help those in need, organized by service organizations of flight attendants ‘Gonihoe’ (female flight attendants) and ‘Seungwoohoe’ (male flight attendants). All proceeds from the bazaar have been donated to the scholarship fund for students from low-income families and the fund for the child protection agency. |
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Disaster Relief Efforts |
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Korean Air, using its specialties in the areas of logistics transportation, is actively involved in social services. |
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Since the organization of its disaster relief team in 1997, the company has been sending a special aircraft to transport relief goods and sending helicopters to save people's lives in times of natural disasters. |
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In February, 2011, the company sent 18 tons of mineral water to quake victims in Christchurch, New Zealand. Also, in March and April, Korean Air and its employees donated 5,000 and 7,768 boxes of mineral water respectively as well as 2,000 blankets for the victims of the earthquake in Japan. In addition, the company donated KRW 700M to the Korean Red Cross for relief efforts.
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Support for Translation Services and Korean Language Education for Tourists in Korea
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Translation Service for Tourists |
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Korean Air takes a step toward providing tourists in Korea with enhanced convenience by pairing up with BBB Korea, Inc. which provides volunteer interpretation services via mobile phone. Through their cooperation, the two companies seek to contribute to make Visit Korea Year and G-20 Summit Meeting a success. In an effort to alleviate language difficulties for foreigners entering Korea, Korean Air has begun distributing BBB information cards (call 1588-5644 for more information) from February 23, 2010 at Korean Air check-in counters in 23 major airports in L.A., Paris, London, Tokyo, Beijing, and other cities. |
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More than 3,500 volunteers at ‘BBB (Before Babel Brigade)’ provide a 24-hour interpretation service via mobile phone. For any urgent communication difficulties, call BBB at 1588-5644 at any hour of the day to receive the interpretation service. BBB’s volunteer interpreters offer free interpretation services around the clock in 17 foreign languages. |
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Support for Korean Language Education |
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Through its AOD (Audio on Demand) service on select middle- and long-distance flights, Korean Air provides Korean language courses, co-developed by KBS WORLD Radio and the Ministry of Culture, Sports and Tourism. ‘Let’s Learn Korean’ provides Korean language lessons ranging from basic conversation to beginner-level short conversations (less than 3 minutes) that foreign tourists in Korea may find useful at the airport, customs and currency exchange, in taxis, hotels, restaurants and on the subway as well as on the street to ask for directions. By listening to accurate Korean pronunciation recorded by KBS announcers, passengers on most Korean Air’s middle- and long-distance flights will be able to learn basic conversations they will find useful in various situations during their stay in Korea. Through this AOD service, Korean Air seeks to raise awareness of the Korean language among visitors in Korea and contribute to the enhancement of Korea’s global competitiveness as one of its major national brands. |
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