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Symbol Mark |
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The symbol mark of Korean Air was designed with the company's national carrier status at heart. Using the principle of the yin and yang that is incorporated in the national flag, the harmony of red and blue included in the "taeguk" symbol have been borrowed for the symbol mark to express a sense of dynamic power.
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Logo & Wordmark |
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The logo consists of the name "KOREAN AIR" in both English and Korean using a specialized typeface. The logo and symbol mark are combined with the word on the left to comprise the Korean Air word mark.
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Color Control |
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The definition of Korean Airline’s own color |
| Colors used in symbol marks or word marks which shows the genuine image of Korean Air. |
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Exclusive Korean Air Colors |
- KE Red (Pantone 485C)
- KE Blue (Pantone 287C)
- KE Light Blue (Pantone 2985C) |
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Expressing the four original colors of Korean Air |
- KA RED : M 100% + Y 91%
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KA BLUE : C 100%+ M 69% + B 11%
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KA LIGHT BLUE : C 72% |
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Korean & Chinese Wordmark |
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| According to the service region and circumstances, Korean Air uses the following Korean and Chinese word marks. The usage specifications remain identical to the existing regulations. |
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Signature including the SkyTeam Logo |
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| As Korean Air is a member of the SkyTeam alliance, all business-related marketing and advertising media must include the SkyTeam logo. |
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Company Info / CI
