Korean Air now carries an average of 20 million passengers annually, while maintaining unrivaled performance in
transporting international freight. Along with its outstanding business performance, the company is also adamant
about maintaining sustainable growth through its triple bottom line in business operations.
Sustainable development is not only related to companies and their stakeholders, but is also about sustaining
the planet and future generations. Korean Air has long been aware of this, which is why it has been committed to
environmental management since the early 1990s. Under strict environmental management principles, Korean Air
has been actively involved in a number of activities to mitigate global warming through global reforestation projects.
Also, everyone at Korean Air has been volunteering to contribute to numerous social contribution activities, making
the volunteer program a crucial part of our corporate culture.
These efforts continued through 2011 under a well-organized system, when the company adopted the more ecofriendly
next-generation A380 aircraft. In addition, our work process has been innovated and efficiency has been
enhanced with our fleet. At the same time, we have continued to become closer to local communities. In particular, we
take pride in that our patronage to the bid committee played a crucial part in Pyeongchang’s winning bid for the 2018
Winter Olympic Games.
In 2012, Korean Air set a “communication and harmony” goal for the year. These two words reflect our age-old business
philosophy and corporate culture, while setting the direction for a new era in the coming years. Communicating and
harmonizing with company staff, customers, and society will help us effectively deal with ever-changing business
environments as well as achieve sustainable growth economically, environmentally and socially.
The key to effective communication lies in flexibility and tolerance of others’ opinions and beliefs. Korean Air promotes
active discussion across the board to find solutions for internal issues. At the same time, we ensure steady profit levels
for the company by constantly improving our fundamentals and stressing innovation to reinforce our organizational
competencies and corporate competitiveness. We firmly believe we will be able to achieve higher growth and greater
profitability in 2012 through these efforts.
In addition, we ensure open and direct communication with our customers for greater customer satisfaction, and
we also continue to promote a creative corporate culture to attract and retain global talent, allowing the company
to grow with talented employees alongside satisfied customers. As we move forward, we will also remain vigilant of
our corporate social responsibilities. All of our employees will take part in the company’s commitment to community
engagement as the company maintains its commitment to community engagement programs.
In short, we will reinforce our competitiveness through communicative and harmonious leadership. Korean Air is
taking flight to a higher place for a better future through sustainable growth.