The symbol of Korean Air is designed to promote its status as a national carrier. Based on the concept of Yin and Yang that is incorporated in the national flag, the mark symbolizes the dynamic strength of the company.
The white shape positioned between the red and blue represents a propeller in motion, symbolizing its powerful driving force and the pioneering spirit of the company. The single color version is designed with several horizontal lines in the upper part to add a clear distinction between upper and lower parts in terms of hue.
The word mark is designed with a combination of the logo and the symbol to express Korean Air’s corporate philosophy and identity. This, being the most important aspect of Korean Air's corporate design, must be used consistently and homogeneously.
Word mark with background
If the background color is lighter than 40% in ink concentration level, the letters must be dark (navy blue) whereas if the background is darker than the given level, the letters must be light (white).